I took up an opportunity today, to run a stall at the front of Dunelm. My reason, was to try and spread the word about my books, further afield and the cost of the table was going to the chosen charity of Age UK, who Dunelm support. In my mind, it was a win win. Yet, I still spent the week before hand, coming up with reasons why I shouldn't do it. Mainly, this was my imposter syndrome, and lack of self-belief. On recognising this, I created a couple of social media posts to hold myself accountable, and make it difficult to 'no show'.
So, this morning I set up my books, and I stood beside my stall, hoping for engagement. Many people actively avoided walking past me, looked the other way, or occasionally asked where certain items were in store. Initially, the discomfort tempted me to pack up and leave, but I persevered, and I am so glad that I did! I enjoyed some lovely conversations and encouragement. Today I learned, that success is not necessarily measured on sales but on interactions, and chatting. One lovely lady who took time to chat with me and ask about my books, came back later to buy three of them for her sister, which meant the world to me. This gives me hope, that people do still want to engage with others, that an initial interaction can lead to later sales.
And so, I left my little PR event today, with a happy and hopeful heart. If YOU were one of those lovely people who took time from your busy day to speak to me, thank you so much.
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